12 Days of Xmas

Creativa

12 Days of Christmas

On our final day of this Christmas series, I produced the last section a funky pear tree:

"For my partridge in a pear tree, my creative process went like this: I first created some mood boards, and then I sketched out some rough ideas before doing some concept art. After this I moved into animation, first I did a pencil test animation of the bird flying, then animated the rest in After Effects.

The idea was to create a playful and fun illustration style. As this was the last segment of the song I knew it needed to tie the whole video together in a fun, christmas inspired bow. I wanted to incorporate the arch shape into the idea of my segment. So I decided to make the arch the top of the pear tree. I was also inspired by artist work such as Karan Singh and Mary Blair.

My favourite part of this project was seeing animators design and designers animate; this meant pushing people out of their comfort zone and creating great work.”

 

Role: Lead Designer & Storyboard Artist