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Creativa

GMCT Augmented Reality App

Developed in partnership with the production studio Creativa, Discover Cemeteries offers two self-guided tours of Fawkner Memorial Park that bring the park’s rich heritage to life with a mix of animation, audio, video and augmented reality (AR).

By combining historical sights and sounds with the present-day environment, AR provides a uniquely immersive experience that encourages visitors to reflect on the legacies of those who came before them. As Andrew says, “Bringing together digital and physical spaces lets people be truly present when they’re memorialising or exploring history.”

As the first ever use of AR technology in a cemetery, GMCT hopes this exciting project will inspire other organisations in the sector to make similar use of digital technology on their own sites.

Role: Lead Designer and director of numerous activations

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